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Saomao is a social enterprise that trades and pay taxes as well as tackling social problems to improve communities and  people’s life chances. Saomao  makes its income from trading artisanal crafts in the open market, it creates employment opportunities and it employs people from poor and disadvantaged communities, thereby increasing their incomes, improves their lives and reducing long-term poverty. Saomao is committed to the personal welfare and development of its employees and producers,  it  trains and equips its staff and takes into account quality of life and job satisfaction, as it encourages innovation and creativity, 

Saomao believes that handicraft production has the potential to contribute to poverty alleviation and improve the lives and social conditions of thousands of people. Saomao is works according to fair trade ethics, paying a liveable income to all of it’s artisans, it does not put profits above people because it gives back to society